A family — parents with their young child, smiling in warm golden light

For UK families

Never let your
pensions
become lost
money.

If something happens to you, will your family know where they are?

Gogu helps you organise your pensions and financial assets, assign beneficiaries, and leave clear instructions so your loved ones know exactly what to do.

Secure & EncryptedBeneficiary ManagementBuilt for UK Families
Your estateProtected

$42,800

across 4 accounts · 3 beneficiaries

Barclays UK

Current account

£14,320

GTBank Nigeria

Savings account

₦8.2M

Bitcoin wallet

Coinbase

$3,100

Vanguard ISA

S&P 500 ETF

$22,000

Deadman trigger90-day check-in active
3 people will be notified

Millions

in pensions go unclaimed every year

11+

pension pots the average UK worker accumulates

74%

of people have no formal plan for their assets

£37bn+

in lost pensions in the UK alone

Imposing glass skyscrapers — the financial institutions that control access to your money

The problem

Your family should inherit
your assets, not your pension institution.

Imagine your loved ones trying to locate all of this.

People change jobs frequently. Over time, pension pots become scattered across different employers and pension providers. When a loved one passes away, families are often left searching through old paperwork trying to figure out where everything is held.

The problem is rarely that assets do not exist. The problem is that nobody knows where to find them. Gogu solves this problem.

£37bn+

in lost and unclaimed pensions in the UK alone

74%

of people have no formal plan for what happens to their assets

Workplace pensions from previous employers

Every job can create another pension account. Years later, many people struggle to remember where they all are.

Life insurance and savings accounts

Policies get filed away and forgotten. Families are left searching through old paperwork and emails.

Investments, property and digital assets

Without a clear plan, finding these assets can take months or years. Some are never found at all.

Who it's for

Built for people who want to
make things easier for their family.

Millions in pensions go unclaimed every year. Not because the money is not there — because nobody knew where to find it.

Professionals

Pensions from multiple employers. All in one place.

Keep track of every workplace pension you have ever accumulated — whether you have one or ten, across different providers and employers.

Parents

Make life easier for your children and loved ones.

Give your family the gift of clarity. When the time comes, they will know exactly where to look and what to do.

Homeowners

Organise your financial assets and records.

Property, savings, investments, insurance. Keep everything documented so nothing gets overlooked or lost.

Retirees

Every pension and policy accounted for.

Ensure nothing you have built goes unclaimed. A clear record for you — and clear instructions for those you leave behind.

The problem is rarely that assets do not exist. The problem is that nobody knows where to find them.

What Gogu does

One secure place
for everything that matters.

Gogu helps you create a complete record of your financial life. Start with your pensions and expand to every important asset you own.

Your information stays private and encrypted. Your beneficiaries receive guidance when they need it most.

Pension Tracking

Keep track of workplace pensions, private pensions, SIPPs, and retirement accounts all in one place.

Beneficiary Management

Assign beneficiaries to specific assets and keep records up to date as your life changes.

Instruction Centre

Leave step-by-step guidance for loved ones so nothing gets missed when it matters most.

Secure Vault

Store important information securely with strong encryption and controlled access.

Your information stays protected.
Only you control your plan.

Your data is encrypted and securely stored. Gogu is designed to protect sensitive financial information while ensuring your loved ones have the guidance they need when the time comes.

The trigger

If you go quiet,
Gogu does not.

You choose a trigger interval — 30, 60, or 90 days. If you go quiet, Gogu sends three reminders in sequence: at your chosen interval, then double it, then triple it. Each reminder escalates — email first, then SMS, then WhatsApp and your trusted contacts.

Only after a human review — not an algorithm — does anything get released. And even then, it is only the access instructions you wrote. We never touch your money.

No automatic release

A real person reviews before anything is sent.

You can cancel at any time

Log in, reply to a message, or call us. The trigger resets.

Instructions only — not funds

Gogu tells your family where to look. The money moves through the banks, not through us.

Escalation flow

example shown at 60-day trigger · ×1, ×2, ×3

Day 1 – NNormal life

You live your life. Gogu watches silently in the background. Check in whenever you like.

N × 1 (e.g. Day 60)First reminder

A quiet email and SMS: 'We haven't heard from you. All good?' One click resets the clock.

N × 2 (e.g. Day 120)Second reminder

Email, SMS, and WhatsApp. Your nominated trusted contact is quietly notified alongside you.

N × 3 (e.g. Day 180)Third reminder

Trusted contacts are asked to confirm your status. You can still re-authenticate at any point.

After N × 3Human review

Our team manually verifies the situation before anything is released. Nothing is ever automatic.

ReleaseInstructions delivered

Your beneficiaries receive staged access instructions — account by account, person by person.

Set up your plan
in minutes.

Start with your pensions. Then expand to every important asset in your financial life.

01

Add Your Pensions

Record pension providers, policy numbers, account details, and notes. Whether you have one pension or ten, keep them all organised in one place.

02

Add Your Beneficiaries

Choose who should receive information about your pensions and assets. Assign different beneficiaries to different assets if needed.

03

Leave Instructions

Provide clear guidance on how your family should locate, access, or claim assets. Include contact details, reference numbers, and supporting information.

04

Expand Beyond Pensions

Add life insurance policies, savings, investments, property, and digital assets. Build a complete financial legacy plan over time.

Nothing is released automatically without verification.

A father and his daughter sharing a tender, joyful moment — the next generation

“You set it up once. Your family does not have to struggle later.”

Gogu

Most people already have assets they have forgotten about

What you build today
should reach them tomorrow.

A typical professional changes jobs multiple times throughout their career. Every job can create another pension account.

If you cannot easily find them today, your family will struggle even more tomorrow. Gogu starts by helping you organise your pensions because they are often the most overlooked part of a person's financial legacy.

Find pensions you may have forgotten about
Leave clear instructions for every asset
Give your family certainty, not confusion

Start with your
pensions today.

Organise your pensions, life insurance policies, and financial assets before your family needs them.

Millions in pensions go unclaimed every year. Not because the money is not there, but because no one knows where it is.

Free for 30 days. Cancel anytime. Your plan. Your family protected.